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American Eagle's #Aerieman Campaign Was Super Awkward April Fool's Joke

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But the brand is serious about not retouching its half-naked male models.

American Eagle thinks male body image is a joke

American Eagle's #Aerieman Campaign Was Super Awkward April Fool's Joke

April Fool's 'Joke' That Mocks Male Body Diversity Catches Serious Backlash - B&T

So That American Eagle Real Men Underwear Campaign Was An April Fool's Joke, News

Model in the #AerieMan Campaign Had No Clue It Was an April Fools' Joke

American Eagle's #Aerieman Campaign Was Super Awkward April Fool's Joke

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American Eagle's #Aerieman Campaign Was Super Awkward April Fool's Joke

Male Body Positivity Was an April Fools' Joke

Male Body Positivity Was an April Fools' Joke

Aerie's Male Body-Positivity Ads Were an April Fools Joke

American Eagle thinks male body image is a joke

Aerie's Male Body-Positivity Ads Were an April Fools Joke

Beware of April Fools' Day - The New York Times

Out Magazine - Les Fabian Brathwaite