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• Upfield relaunches I Can't Believe It's Not Butter, adds new variant - FoodBev Media

Upfield relaunches I Can't Believe It's Not Butter, adds new variant - FoodBev Media

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Upfield has relaunched spread brand I Can’t Believe It’s Not Butter in the UK, alongside updated packaging and a new addition.

Upfield prepares for dairy parity with plant-based butter, cream and cheese

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I Can't Believe It's Not Butter Original Spread Tub - 15oz - Delivered In As Fast As 15 Minutes

Dessert with @Ed Matthews big up to him #beavo #bigup #2chew #eddmatth