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Nykd by Nykaa, which is Nykaa Fashion’s lingerie and sleepwear brand, has announced the launch of a sub-brand called Nykd All Day offering athleisure, leisure and activewear for women. This expansion will help the multi-brand fashion e-commerce platform to introduce clothing that focuses on comfort and inclusivity and can seamlessly transition from at-home wear to stepping-out attire as per the dictates of the hybrid work model of today.
NYKAA FASHION EXPANDS INTO ATHLEISURE CATEGORY WITH NYKD ALL DAY
FASHION AND LIFESTYLE - License India
Shop Genuine Nykd by Nykaa Collection At Best Offers
Shop Genuine Nykd by Nykaa Collection At Best Offers
expansion - License India
expansion - License India
Vaishnavi Gupta author - Indian Retailer
Nykd By Nykaa launches Nykd All Day
brand launch - License India
Inside Fashion Vol. 23 No. 2 by InsideFashion - Issuu
Nykaa on LinkedIn: #nykaafashionsummersoiree #houseofbrands
Does Nykaa Fashion expand into athleisure and activewear for women? - Quora