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Hollister's Gilly Hicks lingerie brand is back with pop-up shops

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Hollister is expanding its once-shuttered Gilly Hicks lingerie brand with new pop-up shops in malls, as Victoria's Secret still struggles to reach women with its overly sexy image, and youthful start-ups like ThirdLove and Lively are growling offline.
Hollister is expanding its once-shuttered Gilly Hicks lingerie brand with new pop-up shops in malls, as Victoria's Secret still struggles to reach women with its overly sexy image, and youthful start-ups like ThirdLove and Lively are growling offline.

Women's Tie-Strap Underwire Bikini Top, Women's Swimwear

Abercrombie & Fitch Co. on LinkedIn: Hollister's lingerie brand Gilly Hicks is staging a comeback with pop-up…

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Hollister's Gilly Hicks opens 4 pop-up stores in malls as part of lingerie brand's comeback