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Go Big or Go Home: How One Product Launch Nailed It

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You've heard of the Product Launch Formula. So have I. But how about branding cosmetics and creating a brand that kick ass? Here's the answer.

9 Steps to Nailing Your Brand's New Product Launch

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Notes from the book “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It” by April Dunford, by Volodymyr Melnyk

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