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JCPenney said in 2009 that it was dropping catalogs because they had become a tool to browse merchandise before shopping online or in JCPenney stores. Which, precisely, is why omnichannel retailers are now adding catalogs to their arsenal of marketing tools.
JC penney
Catalog Fulfillment Services - Tailored Solutions from National Fulfillment
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JC penney
JC Penney announces management shakeup and cuts 360 jobs
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A new era in retail and ecommerce is emerging
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2007 Analyst Meeting Materials (Day One)
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