Maia Active Embraces Body Positivity
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Chinese sports brand Maia Active has embraced body positivity in its latest campaign which features 6 women of different body shapes and ambitions.
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Maia Active Embraces Body Positivity
Sportswear continued to outperform the overall industry in 2022, but a more challenging environment over the forecast period calls brands to shift
Wellness as a Key Value Driver in Sportswear
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Maia active China market strategy report by Daxue consulting and Double V consulting
Fit With Maia
Brandy Melville's One-Size Policy Inspires 'BM style' in China
