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Hawthorne Gardening & BFG Supply Forge Strategic Partnership to Boost Hydroponic Product Distribution
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Essential Highlights Strategic Partnership Formed: Hawthorne Gardening Company teams up with BFG Supply for the distribution of Hawthorne’s Signature brand cultivation supplies and solutions. Focus on Growth and Value: Both companies aim to leverage opportunities within the hydroponic products industry. Exclusive Focus on Signature Brands: Hawthorne to concentrate on its own brands, discontinuing distribution of third-party products. Enhanced Distribution Network: BFG Supply to use its national network to distribute Hawthorne products, benefiting from its extensive customer support system. The Hawthorne Gardening Company, a subsidiary of The Scotts Miracle-Gro Company, and BFG Supply, a leading distributor of horticultural and agricultural products, have announced a strategic partnership. This collaboration will see BFG distribute Hawthorne’s proprietary Signature brand cultivation supplies and solutions, marking a significant step in both companies’ strategies to tap into the growing hydroponic products market. Strategic Realignment for Growth Hawthorne is realigning its business model to exclusively market, innovate, and…
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