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Especially over the last 5-10 years, most companies have tried to pursue customer centric marketing in some form. They understand that it is no longer good enough to view their customers and prospects only by what their (economic) value is to them.
Marketing to The Bell Curve
Paper Art of Normal Distribution Chart or Gaussian Bell Curve
Product Adoption Curve: Connecting with Different User Types
Big Ed was very drunk when he said this!
BLOG, CRUNCH FOURCE
The Bell Curve of Marketing
Business and Marketing Concepts, Illustration of Gaussian Bell
We Are All Weird: The Rise of Tribes and the End of Normal: SETH GODIN: 9780241209011: : Books
There Is More Value In A Customer Than The Obvious
RobinHood 33
Gauss distribution. Standard normal distribution. Gaussian bell
The Myth of the Bell Curve
Bell Curve of Marketing: Success Through the Adoption Curve
The best advice I give to anyone creating content online - BE YOURSELF