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• Joe Mimran looks to revive Tilley, and it's not just about the hat - The Globe and Mail

Joe Mimran looks to revive Tilley, and it's not just about the hat - The Globe and Mail

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Tilley’s new owners don’t want to alienate loyal fans – sailors, birdwatchers, travellers of a certain age – but they also know the future of the brand relies on drawing in new customers

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