Under Armour: Innovation and revolution in the sports market - FIV
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Under Armour’s mission statement “TO PROMOTE ALL SPORTS BY PASSION, DESIGN AND INDIRECT STRIVING FOR INNOVATION” describes the brand’s innovative zeitgeist and the risk-taking of a young footballer who changed the world of sports. Through temperature regulating clothing, Under Armour made it into various film productions, the Olympic Games and finally into the Super Bowl […]
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Under Armour: Innovation and revolution in the sports market - FIV
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