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Levi's CEO explains why you should never wash your jeans

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Machine-washing a good pair of jeans can actually cause damage to the material

Levi's CEO: Do the world a favor n' wash your jeans once every 10 wears

How often should you wash jeans? - Upworthy

Levi Strauss CEO: Don't wash your jeans

Stylist Reveals Why You Should Never Wash Your Jeans

How and How Often Should You Really Wash Your Jeans? - Utopia

How should you really wash your denim jeans?

Levi's CEO Chip Bergh tells Fortune people shouldn't wash their jeans: University of Innsbruck microbiologists agree that it's sanitary.

And if you hang your jeans up to dry, dont place them in the sun

Why do some people never wash their jeans? - Quora